DTSE CZ: Guiding Principles Day 2018

The Guiding Principles of the Deutsche Telekom group form our company culture. They define how we behave and represent our values and beliefs, not only internally but also for dealing with the external environment.

Which are the Deutsche Telekom Guiding Principles?

Customer delight and simplicity drive our action

This is about the core asset of the company, the customer. It's about the thoughts, emotions, needs, and experiences of customers. They drive Telekom's success.

Respect and integrity guide our behavior

The second Guiding Principle is not only about respect among colleagues. This is also about the appreciation of customers, partners, suppliers, and shareholders and for society and the environment.

Team together – Team apart

The third Guiding Principle relates to the culture of cooperation. As a team, issues must be discussed openly. There has to be room for different opinions and serious discussions. But when a decision is made, it is final and will be implemented accordingly.

Best place to perform and grow

For Telekom to become the most highly regarded company in the industry, it needs good, motivated employees. Therefore, this Guiding Principle is an obligation for all managers to recognize individual commitment and success and to offer a positive environment with opportunities for professional development.

I am T – Count on me

The fifth Guiding Principle is the personal commitment of every employee. This means, for example, that each and every colleague is personally committed to finding a solution to a customer’s problem. The customer may be a consumer, but also a colleague, business partner or another corporate partner.

The annual "Guiding Principles Day", which took place at the end of September, reminds to us of these values, again and again. This year's theme was: Five Principles – Our Attitude!


We asked our employees, to nominate colleagues with a positive attitude towards our guiding principles!

In DTSE CZ, we made employee recognition one of our main pillars and it was great to read many interesting stories about our colleagues and how their work is appreciated! 

We already look forward to next Guiding Principle Day!